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CHARITY BY DESIGN: Kindred Cord Shamrock

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St. Patrick, Ireland’s patron saint, is said to have used the three leafed shamrock to explain the concept of the divine trinity. Known as the badge of Ireland, the shamrock has become synonymous with good luck, ample blessings and all things Irish. In the blend of cultures that is American, celebrate the luck of the Irish.

ALEX AND ANI will donate 20% of the purchase price* from each Kindred Cord Shamrock sold, with a minimum donation of $25,000 between March 2016 and December 2016 to the Boston Celtics Shamrock Foundation to extend the reach of the Celtics’ championship legacy into our community.

*Purchase price includes sales to ALEX AND ANI retail and web customers, and authorized retailers.

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CHARITY BY DESIGN is the heart and soul of ALEX AND ANI. Carolyn works closely with organizations in creating a unique design that embodies the message and reflects the beauty of each charitable organization. We believe profoundly that people everywhere are anxious to participate in creating change and empowering those who so clearly need assistance. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.


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